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New York
CNN Enterprise

Elon Musk on Monday claimed that Apple has “threatened” to tug Twitter from its iOS app retailer, a transfer that could possibly be devastating to the corporate Musk simply acquired for $44 billion.


(AAPL) has additionally threatened to withhold Twitter from its App Retailer, however gained’t inform us why,” Musk stated in one in every of a number of tweets Monday taking goal at Apple

(AAPL) and its CEO for alleged strikes that would undermine Twitter’s enterprise.

In one other tweet, Musk claimed that Apple has largely stopped promoting on Twitter. “Do they hate free speech in America,” he stated, in an obvious reference to his oft-stated need to bolster his thought of free speech on the platform. “What’s happening right here [Apple CEO Tim Cook]?” Musk added in a follow-up tweet. He additionally criticized Apple’s measurement, claimed it engages in “censorship,” and called out the 30% transaction price Apple fees massive app builders to be listed in its app retailer.

The tweetstorm highlights the tenuous relationship between Musk and Apple, which together with Google serves as the foremost gatekeepers for cellular functions. Lengthy earlier than taking up Twitter, the Tesla CEO stated that when the automotive firm was struggling, he thought of promoting the corporate to Apple, however that Prepare dinner refused to take a gathering with him.

Removing from Apple’s app retailer, or that of Google, could be detrimental to Twitter’s enterprise, which is already combating a lack of advertisers following Musk’s takeover and a rocky preliminary try at increasing its subscription enterprise.

Apple didn’t instantly reply to a request for touch upon Musk’s tweets. The corporate has beforehand proven it’s keen to take away apps from its app retailer over issues about their capacity to reasonable dangerous content material or in the event that they try to avoid the minimize Apple takes from in-app purchases and subscriptions.

In January 2021, Apple eliminated Parler, an app standard with conservatives, together with some members of the far proper, from its app retailer following the US Capitol assault over issues in regards to the platform’s capacity to detect and reasonable hate speech and incitement. Parler was returned to Apple’s app retailer three months later after updating its content material moderation practices.

In its official app retailer overview pointers, Apple lists numerous security parameters that apps should adhere to to be able to be included within the retailer, together with a capability to stop “content material that’s offensive, insensitive, upsetting, supposed to disgust, in exceptionally poor style, or simply plain creepy” equivalent to hate speech, pornography and terrorism. “When you’re trying to shock and offend individuals, the App Retailer isn’t the appropriate place to your app,” the rules state.

Varied civil society teams, researchers and different trade watchers have raised issues about Twitter’s capacity to successfully reasonable dangerous content material and keep the platform’s security following widespread layoffs and mass worker exits on the firm. Musk has additionally claimed he needs to amplify “free speech” on the platform and has begun to revive some accounts that had been beforehand banned or suspended for repeatedly violating Twitter’s guidelines. Musk himself has shared a conspiracy principle and a number of other different controversial tweets since taking up as Twitter’s proprietor.

Musk, lengthy a prolific and antagonistic tweeter, has not let up in any respect since taking up the corporate. And what it could have misplaced in income, he has claimed it has made up for in engagement. A part of the technique seems to be relentlessly taking goal at enemies, both of him personally or of “free speech.”

In an interview with CBS earlier this month, Prepare dinner was requested whether or not there are any methods through which Twitter may change that will trigger Apple to take away it from the app retailer. “They are saying that they’re going to proceed to reasonable and so … I rely on them to try this,” Prepare dinner responded. “As a result of I don’t assume that anyone actually needs hate speech on their platform. So I’m relying on them to proceed to try this.”

In an op-ed printed within the New York Instances final week, Twitter’s former head of belief and security, Yoel Roth, who left the corporate earlier this month, steered that Twitter had already begun to obtain calls from app retailer operators following Musk’s takeover. Roth stated the corporate’s failure to stick to Google and Apple’s app retailer guidelines could possibly be “catastrophic.”

And final weekend, the pinnacle of Apple’s app retailer, Phil Schiller, deleted his Twitter account.

Whereas the state of Apple and Twitter’s relationship is unclear, the iPhone maker was operating Black Friday advertisements on the platform as not too long ago as final Thursday, in line with posts considered by CNN.

Many firms have pulled again on digital advert spending in current months because the economic system declined, and Twitter has possible all the time solely been a small portion of Apple’s advert price range. Apple’s impression on Twitter, nevertheless, could possibly be far more vital, together with if Musk succeeds in shifting its core enterprise to being extra reliant on subscription income, and probably has to pay a 30% minimize to Apple.

In a single tweet Monday, Musk requested his almost 120 million followers in the event that they know “Apple places a secret 30% tax on every little thing you purchase by their App Retailer?” In one other tweet, he posted an image of a freeway exit: one lane headed towards “pay 30%,” the opposite pointed towards “go to battle.” An previous automotive labeled “Elon” skidded towards the latter.


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