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For the vacations, McDonald’s is giving freely free meals for all times. Effectively, kind of. (Justin Sullivan, Getty Photos)

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ATLANTA — For the vacations, McDonald’s is giving freely free meals for all times. Effectively, kind of.

Starting Dec. 5, each order accomplished within the McDonald’s app for at the least $1 will enter clients right into a contest to win a McGold Card. Three winners will get a particular card that earns them free McDonald’s for all times. Plus, every winner will get three further playing cards to offer away for a complete of 12 playing cards being received.

The McGold Card has been round for years, with some heavy hitters reportedly holding them, together with Warren Buffett, Invoice Gates and actor Rob Lowe. In 2018, McDonald’s issued a couple of gold playing cards throughout a contest, however the winner was eligible to get “solely” two free meals per week for 50 years. That rule applies to this yr’s promotion too, which ends on Dec. 25.

“Our followers have been fascinated by the lore of the McGold Card and if it actually exists. And now, we’ll make this McDonald’s legend a actuality for our followers by giving them the last word vacation reward — an opportunity to win a card after which share entry to it with three of their household or buddies,” mentioned Tariq Hassan, McDonald’s USA chief advertising and marketing officer in a launch.

McDonald’s is engaging folks to enter with three weeks of meals offers and merchandise, together with Hen McNugget stockings and a AM Wrapper Hoodie in Egg McMuffin or cheeseburger prints.

The offers, which range by day, embrace buy-one-get-one-free Large Mac sandwiches, free six-piece nuggets with a $1 buy and 50-cent double cheeseburger. it is the third yr that McDonald’s has rolled out a December promotion, with final yr’s promoted by Mariah Carey.

The annual promotion makes use of present components or menu gadgets — creating buzz with out including a lot further work for workers. It additionally entices folks to come back in and certain spend greater than the $1 required to get the free meals.

McDonald’s lately reported robust earnings, partially buoyed by offers like these. Within the third quarter, gross sales at McDonald’s U.S. shops open at the least 13 months grew 6.1%.

The chain is “positioned because the main model by way of worth for cash and affordability,” mentioned its CFO Ian Borden in an analyst name final month. He famous that some cash-strapped clients are shifting from shopping for meals to buying worth gadgets.

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