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Disney (DIS) hiked streaming costs on Thursday as the corporate continues to grapple with direct-to-consumer profitability challenges and falling subscriber numbers.

The worth will increase, the second to this point this yr, influence the month-to-month value of the corporate’s ad-free Disney+ and Hulu plans, along with its Hulu stay TV packages and ESPN+ subscription. The corporate first introduced the worth hikes in August.

On account of the hikes, the worth of the Disney+ ad-free plan jumped to $13.99 a month within the US, up from the prior $10.99. That is now double the $6.99 month-to-month price Disney charged for the service when it first launched in 2019.

Hulu’s ad-free plan elevated by $3 a month to $17.99 a month. The ad-supported tiers for each companies will stay $7.99 every.

Worth hikes can even hit Disney’s two Hulu stay TV packages with costs rising by $7 every for each the ad-free plan and the ad-supported providing. ESPN+ will go up by $1 to $10.99 a month.

Disney reported streaming losses that totaled $512 million in its fiscal third quarter outcomes — about half of the $1.1 billion loss reported within the prior-year interval and fewer than the $777 million loss forecast by analysts. The corporate reported a streaming lack of $659 million in Q2 and a $1.1 billion loss in Q1.

Regardless of the narrowing loss, the corporate continues to shed subscribers with the media big reporting 146.1 million whole Disney+ subscribers on the finish of its newest quarter, a 7.4% decline from the earlier quarter. Analysts polled by Bloomberg had anticipated to see paying customers whole 154.8 million.

The vast majority of its subscriber losses got here from its Indian model Disney+ Hotstar, which noticed customers drop by 24% on a sequential foundation. Disney stated Hotstar just isn’t materials to the corporate attributable to its decrease common income per person, or ARPU.

Home customers, nevertheless, which embrace these within the US and Canada, dropped by 1%.

Along with streaming headwinds, the corporate’s parks enterprise is slowing, its linear TV division is declining, and the media big’s field workplace additionally appears to have lagged rivals.

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Iger has dedicated to a number of new initiatives to assist realign the enterprise — from placing Disney’s linear property up on the market and looking for a strategic accomplice for ESPN’s streaming providing to partnering with sports activities playing firm Penn Leisure (PENN) and lately elevating theme park costs.

However that may not be sufficient to fulfill buyers with the inventory sinking to a nine-year low final week.

Late Sunday, the corporate confronted renewed pressured from activist investor Nelson Peltz, who launched yet one more assault on the media big.

In line with sources aware of the matter, Peltz will search a number of board seats, together with one for himself, after his hedge fund Trian Fund Administration boosted its stake within the firm, which is now valued at a reported $2.5 billion for greater than 30 million shares.

Alexandra Canal is a Senior Reporter at Yahoo Finance. Comply with her on Twitter @allie_canal, LinkedIn, and e mail her at [email protected].

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