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As an energetic Director of Alliance Française in Singapore, inform us concerning the ICONIC! Exhibition staged this November at Alliance Française, how was the idea of the exhibition nurtured?

Since we created the French Excellence programme final yr, to share extra about French cultural heritage with all communities and spotlight France’s distinctive know-how by means of exhibitions, talks, screenings, workshops and so forth., ICONIC! was all the time in our thoughts. An exhibition to highlight the “Made in France” was undoubtedly a should, and we took the time to fine-tune the idea and to contain as many prestigious companions to return on board.

ICONIC!’s ambition is as an instance how French creativity has modified how we dwell, work and play in
many areas. On this brainwork, the scenography idea was an epiphany. What higher method to
categorical the on a regular basis revolution of those innovations than to incorporate them in a pop-up personal
condo embellished with French designer items from Akar de Nissim and Christian Liaigre, which confirmed how they modified our every day life? The customer is then invited to establish these iconic artefacts
displayed on this distinctive set-up.

There are over 50 French creations exhibited, inform us extra concerning the choice course of?


The primary guideline was to spotlight 50 innovations that modified our every day life and perhaps the world, however more often than not you don’t know they’re French. For certain the choice course of was robust!

“Shock” was additionally our major key phrase whereas engaged on the objects we’d select: we wished our
guests to be startled by the artefact they had been . Since our opening final week, we’ve got heard many instances, “Oh! I didn’t know THAT was French!”

You might be highlighting to all guests the French creations within the discipline of expertise, as an illustration the wonderful sound system objects that are on show. Is France an excessive amount of considered a rustic solely associated to vogue, fragrance and luxurious and never sufficient as a tech creation hub?

In fact, Hermès and the Kelly bag, Guerlain and the fashionable fragrance or lipstick, Yves Saint
Laurent and the ladies’s trouser go well with, Cadolle and the fashionable bra are a part of this exhibition. However
there’s a lot extra to France than these necessities. Moreover these luxurious manufacturers, we gave room
to tech creations.

You talked about the high-end loudspeakers with built-in amplifiers, created by Cabasse, and this
exhibition additionally provides you to find that the sensible card, the photovoltaic panels or the gyroscope
are French innovations too.

ICONIC! is a method to hammer dwelling that France can be a land for innovation. In any case, in 2022, the
Nobel Prize in Physics was awarded to a French researcher, as was Fields Medal, and Station F, the
world’s greatest start-up campus created by Xavier Niel is positioned in France!

The long-lasting “Smiley” being a French creation comes as a shock. Inform us extra about this particular creation and the way it has conquered the world?

The Smiley is likely one of the success tales we’re presenting. In 1971, the journalist Franklin Loufrani designed his personal Smiley as a part of an anti-morosity marketing campaign within the every day newspaper France-Soir. Earlier than doing so, the sensible journalist registered the well-known brand with the Nationwide Institute of Industrial Property (INPI). He named the emblem “Smiley” and launched The Smiley Firm to domicile his model. In 1996, Loufrani’s son, Nicolas, took over the household enterprise. He designed the image in 3D and prolonged the easy Smiley to a whole lot of expressions. At present, The Smiley Firm has round 68 million licensed merchandise that drive US$573 million in annual gross sales throughout band companions.

What feelings do you hope the viewers expertise when visiting ICONIC!?


We thought and designed this exhibition in a really playful method, to welcome audiences of all ages, and we hope our viewers can have as a lot enjoyable visiting it as we had curating it.

Above all, we hope that every customer will deliver dwelling, by means of the historical past of every object, a little bit of the French spirit that underpins our identification and cultural heritage.

How is ICONIC! Built-in into the vOilah! France Singapore Pageant 2022 programme?

This yr’s vOilah! France Singapore Pageant is themed “Inspiration”, which led us to curate ICONIC! It’s an honour for Alliance Française to be one among vOilah! France Singapore Pageant 2022 highlights. We’re grateful to learn from the assist of the Embassy of France in Singapore, not just for the exhibition, but additionally for the French Movie Pageant introduced by the Embassy the place 32 screenings are introduced in our theatre, some within the presence of award-winning actresses like Elsa Zylberstein and Ana Girardot.

You have got staged a number of profitable exhibitions at Alliance Française Singapore in 2022. What’s deliberate throughout 2023?


2022 was the yr of maturity for the French Excellence programme with 4 excessive factors round
Visible artwork with REWARD, structure and historical past with NOTRE-DAME, gastronomy with À TABLE! #2
and at the moment MADE IN FRANCE, gathering hundreds of holiday makers in complete!

In 2023, other than À TABLE! #3 which is an annual rendezvous, we’ll deal with new discipline comparable to transportation and vogue design. Keep tuned…

You have got travelled to many nations throughout the globe, what’s your favorite museum as of at present?

I should be sincere, on the danger of sounding chauvinistic, my coronary heart goes to the Centre Pompidou, the
largest museum for contemporary artwork in Europe, positioned in Paris, the place I can deal with my eyes with my
favorite modern artists.

I’m particularly enthusiastic concerning the artwork retrospective they typically organise, like Pierre Soulages, Louise
Bourgeois or most not too long ago David Hockney, simply to call a number of.

Your favorite museum in Singapore?


My desire can be the Asian Civilisation Museum, as I’m captivated with Asian civilisations. I
am notably impressed by the standard of their cultural programmation, the originality of their
didactic scenographies, and the fashionable short-term exhibitions, all the time anchored of their instances.

If you happen to had been to call one mentor who has impressed you in your life and profession, who would that be?

Undoubtedly my father has all the time been a mentor to me, and an individual whom I respect and admire. He taught me that work is a treasure to cherish — a mantra that also guides me at present.

Open Tuesday to Friday ( 1:00pm-7:30pm) and Saturday (9am-5:30pm), come uncover extra concerning the objects that change your life every day at ICONIC! as a part of the French Excellence programme.

For extra artwork reads, click on right here.

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