BRS Golf, a part of NBC Sports activities Subsequent, acquires Albatros Datenservice and Digital Golf Options; Acquisition of Albatros Datenservice and Digital Golf Options permits NBC Sports activities Subsequent to develop golf operations into mainland Europe and South Africa
Final Up to date: 01/12/22 11:07am
BRS Golf, the world chief in tee-time administration software program, has acquired Europe’s foremost golf expertise suppliers, Albatros Datenservice and Digital Golf Options.
The acquisition on November 30 represents a significant step within the progress technique of BRS Golf’s dad or mum firm, NBC Sports activities Subsequent, increasing its golf operations into mainland Europe, and South Africa.
BRS Golf, Albatros Datenservice and Digital Golf Options’ intently aligned services, mixed with a shared deal with continued product growth and buyer assist, will carry advantages to golf course companions and golfers throughout all territories.
The acquisition will see the creation of an expanded Product & Expertise staff for NBC Sports activities Subsequent’s worldwide golf companies, innovating for purchasers throughout the UK, Eire, mainland Europe, South Africa, and Australia.
As early as 2024, BRS Golf anticipates bringing Albatros expertise options to its prospects within the UK, Eire, and Australia, offering a whole golf operations resolution together with reservations, point-of-sale, CRM, accountancy and resort integrations, and competitors administration software program with full World Handicap (WHS) integration.
BRS Golf, which was acquired by NBCUniversal in 2013, will retain its Belfast places of work as the corporate’s worldwide headquarters. Its core merchandise which have been delivering for purchasers since 2003 will proceed to be go-forward techniques and a essential a part of the NBC Sports activities Subsequent golf portfolio.
Albatros Datenservice, operates out of places of work in Karlsruhe, Germany, and Cape City, South Africa, working with 1,500 golf golf equipment worldwide, whereas Digital Golf Options, which distributes Albatros software program options and operates on-line tee time platform, Mygreenfee.com, has places of work in Paris, France.
The Mygreenfee web site and app intently aligns with NBC Sports activities Subsequent’s tee time reserving platform, GolfNow, and permits golfers throughout Europe to ebook tee instances at over 320 course companions in France, Germany, Belgium, Switzerland, and Sweden.
Brian Smith, Co-founder of BRS Golf and Head of Worldwide Development & Acquisition for NBC Sports activities Subsequent Golf, says: “The acquisition of Albatros and Digital Golf Options is an extremely thrilling growth for BRS Golf.
“The synergies between BRS Golf and Albatros, and GolfNow and Mygreenfee prolong past merchandise to technique, tradition, and buyer expertise. The acquisition is a intently aligned partnership that enhances our mission to proceed to develop golf operations techniques constructed particularly for the ever-changing golf market.
“It would mix the information and tradition of our folks to proceed to ship excellence for our course companions and our golfers. By way of this acquisition we plan to develop the worldwide golf enterprise within the years forward, providing new services to present markets, in addition to increasing the staff in mainland Europe.”
Volker Schorp, Founding father of Albatros Datenservice, and Worldwide VP of Product & Expertise for NBC Sports activities Subsequent Golf, says: “I’m proud and joyful that in BRS Golf and NBC Sports activities Subsequent, now we have discovered a robust, worldwide, and golf-savvy companion who will strengthen Albatros and the brand new software program bundle “Albatros 9” and take it to the subsequent stage.
“Collectively we are able to speed up growth and enter new areas along with the present markets through which we’ll develop our place. The mixing of Albatros into an organisation of this measurement offers us the chance to develop additional fields of exercise along with the already extremely profitable ones.
“Along with golf programs, our long-standing prospects additionally embrace quite a few golf associations who depend on net and cloud-based options from Albatros in central handicap or event options within the context of the World Handicap System.”