Amazon shuts down Halo division and discontinues all devices

Amazon has determined to shutter its health-focused Halo division, The Verge has discovered. Amazon has stopped promoting its three Halo merchandise and plans to put off parts of the Halo group.

“We now have made the tough resolution to wind down the Halo program, which can lead to function reductions,” Melissa Cha, Amazon’s VP of good house and well being, instructed staffers in an e mail obtained by The Verge. “Extra just lately, Halo has confronted vital headwinds, together with an more and more crowded phase and an unsure financial atmosphere. Though our prospects love many features of Halo, we should prioritize sources and maximize advantages to prospects and the long-term well being of the enterprise.”

Cha went on to write down that each one Halo {hardware} could be discontinued, with operations winding down over the following a number of months. In accordance with the Wayback Machine, the Halo View was out there earlier this month, whereas each the Band and Rise had been out there final week. Nevertheless, evidently the Band, View, and Rise have all since been pulled from Amazon’s web site, although they’re out there at some third-party retailers as of this writing.

“We regularly consider the progress and potential of our merchandise to ship buyer worth, and we usually make changes based mostly on these assessments,” Amazon spokesperson Kristy Schmidt instructed The Verge in an e mail. “We just lately made the tough resolution to cease supporting Amazon Halo efficient July 31, 2023. We’re extremely happy with the invention and arduous work that went into constructing Halo on behalf of our prospects, and our priorities are taking good care of our prospects and supporting our workers.”

The information isn’t an enormous shock. Not solely did Amazon kick off one other spherical of layoffs at this time, however the firm was additionally extremely late to the health tracker sport. The unique Halo Band was a bare-bones tracker that launched in 2020. On the time, rivals like Fitbit, Apple, and Samsung had already added EKG and atrial fibrillation options to their smartwatches. The easy Band, whereas reasonably priced, was additionally considerably controversial. Its two marquee options had been that it might generate a 3D picture of a consumer to measure physique fats, in addition to monitor a consumer’s tone when talking to others. It adopted up with the Halo View in 2021 and just lately launched the Halo Rise, a contactless sleep tracker and good alarm clock.

In a weblog, Amazon now says that it’s going to absolutely refund any prospects who purchased a Halo system or accent band within the final 12 months. All unused pay as you go Halo subscription charges will probably be refunded, and customers will now not be charged. Amazon additionally famous that the units will cease engaged on August 1st and that each one remaining knowledge will probably be deleted. Customers may obtain or delete their knowledge earlier than then by way of the Settings web page within the Halo app.

Replace, April twenty sixth, 3:15PM: This publish was up to date to incorporate Amazon’s assertion and product refund data for purchasers.

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