“Baby Shark” gets a podcast deal

I’ve to say — it isn’t the spiciest week in podcast information thus far. However so it goes! 

Right now, Child Shark podcasts go at a premium, BBC will get an unwelcome Twitter label, and Lemonada leans additional into its audiobook membership.

Lemonada and Apple Books launch audiobook membership

I’ve stated it earlier than, and I’ll say it once more till it will get annoying: the worlds of podcasts and audiobooks have gotten more and more intertwined. Podcast studio Lemonada Media has discovered a brand new companion for its e-book membership, this time teaming up with Apple Books. 

The businesses have chosen three titles — A Residing Treatment by Nicole Chung, Drama Free by Nedra Glover Tawwab, and You Can Make This Place Lovely by Maggie Smith — which might be accessible as ebooks and audiobooks on Apple Books. Lemonada then plans to leverage its podcast community to characteristic creator interviews and foster discussions.

It’s a sensible approach to carry large-scale e-book membership custom into the audio world. And this isn’t Lemonada’s first foray into audiobook golf equipment — the corporate did one thing related with Penguin Random Home final 12 months, that includes titles like All Good Individuals Right here, the debut novel from Crime Junkie host Ashley Flowers. As audiobooks and podcasts begin to reside in the identical areas (Spotify, Audible), I wouldn’t be stunned to see extra ~synergistic (sorry) performs like this one. 

The studio behind ‘Child Shark’ launches podcast slate

I believed this was a factor that had handed, however I assume not? Pinkfong, the studio behind the “Child Shark” tune and extension leisure properties, has launched eight podcasts on Apple Podcasts — three in English and 5 in Korean. 

Curiously, the English channel comes at a premium. Pinkfong is charging $2.99 per thirty days for its podcasts, which embody The Greatest Pinkfong Child Shark Children Story, My Favourite Pinkfong Musical Story, and Unique Pinkfong Child Shark Guide Journey. The reveals will characteristic academic tales on kid-friendly subjects like dinosaurs and fairy tales.

I’m not going to lie, this doesn’t initially strike me because the sort of content material that might usually reside behind a paywall, however the advertising minds at Pinkfong should know one thing I don’t (like how a lot dad and mom are keen to pay to maintain their kiddos quiet).

Nick Cannon will get day by day reside present on Amazon’s Amp

As firms like Spotify and Reddit again out of reside audio, Amazon remains to be attempting to get headline-grabbing expertise for its reside audio app, Amp. The corporate introduced Monday that it’s going to launch The Each day Cannon on April twenty fourth. Nick Cannon will host the present from 9AM to midday ET day by day, throughout which he’ll play tracks from and interview rising artists.

Like I famous final week, Amp is leaning on the concept that reside audio can work insofar because it leans on music. This new cope with Cannon, which may have simply been a chat present like some other, appears to underscore that considering. Spotify, too, talked about final week that the corporate will discover methods to combine its reside audio tech to foster music-oriented engagement like listening events. If (large if) reside audio does have a future, it could look extra like The Each day Cannon, which seems extra like an old school radio present.

Like NPR, BBC will get the ‘government-funded media’ tag on Twitter

Final week, Elon Musk took a shot at NPR by tagging its principal Twitter account “US state-affiliated media,” placing it in the identical class as authorities mouthpiece publications like RT and China Each day (it’s, uh, emphatically not). Since then, the tag has been modified to “government-funded media,” although it receives lower than 1 p.c of its funding from the federal authorities. Now, the BBC has been slapped with the identical tag.

BBC reached out to Musk to problem the label, saying, “The BBC is, and all the time has been, impartial. We’re funded by the British public via the licence charge.” Musk responded by saying he was attempting to supply “most transparency” for platform customers but in addition stated that he’s really a fan. “I ought to word that I observe BBC Information on Twitter, as a result of I believe it’s among the many least biased,” he stated within the change.

It’s not clear how the label impacts BBC or NPR’s accounts going ahead. When NPR had the “state-affiliated” label, that meant its tweets can be deprioritized. Even when that’s now not the case, NPR is taking a Twitter break — there hasn’t been a tweet from the principle account since April 4th.

That’s all for at present. I’ll be again subsequent week with some thrilling information!