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Disney may quickly begin utilizing your Disney Plus viewing habits to affect your expertise at its parks — and vice versa. In an interview at The Wall Road Journal’s Tech Stay occasion, Disney CEO Bob Chapek mentioned the corporate’s engaged on a strategy to tailor each experiences based mostly on the way you work together with its bodily and digital choices.

“For those who’re on Disney Plus, we should always concentrate on what occurred, what you skilled, what you appreciated, the final time you visited a park, and vice versa,” Chapek defined. “Whenever you’re in a park, we should always know what your viewing habits are on Disney Plus.”

Chapek cites Disney’s Pirates of the Caribbean journey for instance, noting that the corporate may finally observe that you simply went on the journey at certainly one of its parks after which use that as a strategy to curate the content material you see on Disney Plus. “What you get is particular programming tailor-made to Pirates of the Caribbean that will be distinctive to individuals such as you that’s customized in the direction of your preferences,” Chapek states.

When requested when Disney may begin rolling this program out, Chapek mentioned the corporate’s at the moment “placing the legs and arms on it proper now” however didn’t present a selected timeline. This isn’t the primary time Chapek has hinted at bridging its Disney Plus and Disney park experiences, both. In September, Chapek mentioned in an interview with Deadline that Disney desires to carry “the 2 items of the Walt Disney Firm into one, for one frequent visitor expertise” throughout its streaming service and its parks.


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