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Lancia, the Italian automotive firm owned by Stellantis alongside Fiat, Chrysler, Citroën, Vauxhall, and Peugeot, is being revived as an electrical automotive model. The corporate introduced plans to supply three electrical autos between 2024 and 2028: a brand new Ypsilon, new Delta, and an unnamed “new flagship.” The model can be getting a brand new brand, the eighth in its 116-year lengthy historical past, which harks again to its 1957 design.

By 2028, the plan is for Lancia to solely promote electrical autos. However, as Electrek notes, the corporate solely sells a single automotive (the Ypsilon) in a single market (Italy). So it shouldn’t be too exhausting to part out gross sales of its combustion engine automobiles.

Lancia Brand CEO Luca Napolitano.

Lancia Model CEO Luca Napolitano stands in entrance of Lancia’s “three-dimensional manifesto” sculpture and new brand.
Picture: Lancia

Alongside its EV plans and new brand, Lancia has additionally revealed a brand new design language that it says will information the creation of the upcoming three automobiles. It’s actually constructed a bodily sculpture to function a “three-dimensional manifesto” of those design ideas (pictured above). Lancia’s CEO Luca Napolitano calls the sculpture, which has been dubbed “Lancia Pu+Ra Zero” a “murals through which the previous and the longer term are in steady contact, through which class is balanced with the unconventional spirit of types.”

Apparently “Pu+Ra” is brief for “Pure and Radical,” in case you had been questioning. 

Lancia’s announcement was brief on particulars concerning the electrical automobiles themselves, however Autocar notes that they’re more likely to be based mostly on Stellantis’ STLA small electrical platform which can be getting used for the Peugeot e-208 and Vauxhall Corsa Electrical. The brand new Lancia automobiles are anticipated to be bought in Italy and a handful of different European markets to begin, earlier than increasing over time. 


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