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Extra TikTok customers will now have the ability to earn money by placing unique content material behind paywalls. The corporate introduced an enlargement of Sequence immediately, a characteristic launched in March that was beforehand accessible solely to pick out customers.

Sequence provides a paywall characteristic to TikTok, just like different platforms like OnlyFans the place creators can lock unique content material that followers should pay to entry. Creators can worth their content material between $1 and $190, and notably, premium movies will be as much as 20 minutes lengthy — double the present 10-minute cap that some customers have.

The enlargement opens up a brand new monetization technique to customers in choose areas who’re at the least 18 years previous, have 10,000 followers, and have met different account and views benchmarks. Customers with as few as 1,000 followers however who meet different necessities may also apply to this system by exhibiting unique content material they’ve bought elsewhere, although that doesn’t assure approval.

Premium content material is the most recent approach for TikTok creators to earn money from the content material they publish on the app. However traditionally, creators have been pissed off with their returns, saying the payout has been worse than different platforms like YouTube — below TikTok’s unique creator fund, for instance, customers made pennies for viral movies. The corporate just lately launched a revamped model of the fund, known as the Creativity Program, that requires longer movies to be able to qualify.

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