TikTok’s roundup of the largest moments of 2022 is right here — there’s an enormous chocolate giraffe, musician Rosalía chewing gum, and a viral remix of Tariq, aka “Corn Child.” However one factor stands out: the view depend on TikTok’s high clips is rather a lot smaller than in years previous.
The movies in TikTok’s FYFaves listing all have hundreds of thousands of views and are alleged to characterize essentially the most viral content material on the app. The listing is curated, although, and leaves out different movies with excessive views and engagement, so it isn’t a direct illustration of the top-performing clips on the platform this 12 months.
Nonetheless, the listing provides some perception into what’s been profitable on TikTok, and over the previous three years, views on the No. 1 spot have been trending downward.
Within the high spot for US customers this 12 months is a video of a pastry chef slowly establishing an infinite giraffe statue made out of chocolate, with light piano music taking part in over the clip. It’s been considered greater than 308 million instances. Examine that to the video within the high spot final 12 months, a dancing video shot with a drone, which had 314 million views when the 2021 report was printed. And each pale compared to the highest video of 2020: TikTok star Bella Poarch lip-syncing “M to the B.” On the time, it had been watched greater than half a billion instances.
The one recurring look is by @chipmunksoftiktok, which claimed the No. 2 spot this 12 months and final 12 months.
The declining view depend of the highest video doesn’t essentially imply that fewer persons are watching TikTok. The entire movies on the highest 10 listing had tens or a whole lot of hundreds of thousands of views, and lots of movies uploaded to TikTok notched equally excessive view counts however didn’t make the listing.
What’s omitted from TikTok’s high movies listing is equally as fascinating as what made the reduce. For instance, Khaby Lame, who turned the most-followed TikToker earlier this 12 months, is nowhere within the report. TikTok didn’t present knowledge about how high movies are chosen — for instance, what bumps one clip with 100 million views over one other or how “trending” is measured.
Right here’s the total listing of TikTok’s “most memorable moments” of 2022. Wanting via it, the chocolate maker caught me off guard — I’ve by no means seen the video and even heard of this creator, a testomony to the siloed nature of TikTok and the hyper-tailored feed every algorithm spits out. A few of the different clips, just like the low-energy “Jiggle Jiggle” video, use an inescapably viral sound however have by no means appeared on my FYP. The model of TikTok we every use is so totally different that it feels nearly counterproductive to attempt to make a best-of listing that represents the app as a complete.
What number of of those have you ever ever heard of?