Twitter Blue subscribers now have a most tweet size of 10,000 characters and assist for daring and italic textual content formatting. The announcement comes simply weeks after the character restrict for Twitter Blue was first bumped up from 280 characters to 4,000 again in February, with the most recent enhance and extra formatting options seemingly designed to assist Twitter compete with e-newsletter platforms like Substack — which has just lately discovered itself in Elon Musk’s crosshairs.
This isn’t the primary time Twitter has launched long-form writing options. The corporate — beneath earlier management — was testing a brand new Notes characteristic for writers and had beforehand bought the Revue e-newsletter agency in 2021, which served as a rival to Substack. Each of these applications have been later scrapped by Musk.
Twitter isn’t being refined about its intentions to rival companies like Substack. The corporate just lately rebranded its “Tremendous Follows” characteristic — which permits customers to subscribe to particular person accounts to entry unique content material — to “Subscriptions,” promoting it alongside the brand new character restrict and formatting choices as a way for creators to earn earnings immediately by way of Twitter. Musk additionally promised that Twitter wouldn’t be taking any cash creators make by way of subscriptions for the subsequent twelve months. Monetization by way of Subscriptions is presently solely obtainable to customers within the US.
Trying to entice creators with shiny new instruments and enticing monetization phrases is much less hostile than Twitter’s latest makes an attempt to undermine rival platforms. Final week, Twitter began to dam Substack customers from embedding tweets into their tales, later blocking virtually all engagement on tweets containing hyperlinks to Substack and flagging them as “probably spammy or unsafe.” A number of days later, Twitter walked again its throttling whereas Substack launched a brand new Notes characteristic that added Twitter-like parts to the service.
Twitter has an uphill battle to combat if it needs to shirk its legacy as a short-form running a blog platform. Whereas some creators have expressed an curiosity within the new long-form options, many on a regular basis Twitter customers seem reluctant to learn past the platform’s textual content snippets. Knowledge reported by The Data additionally signifies that Twitter Blue is struggling to draw subscribers, with the service estimated to have round 290,000 world subscribers: simply 0.1 % of the roughly 250 million every day energetic customers reported by Twitter final yr.
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